Not Much, posted last Friday by Chris bRosica/b. My view is people spend too much anxiety on the name, and too often without much business impact. So I'd like to take another look at the business of naming a new business. Make sure you don't bump into anybody else's name. ... On the other hand, don't you think bHotels/b.com, Cars.com, Apartments.com and the rest enjoy a synergistic advantage because they paired a killer name with a great business plan? You betcha. ...
